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Crucial Questions to Consider Before Printing Your Marketing Material
May 12, 2017 / in Business / by admin

Looking forward to get your promotional materials printed for a gala marketing campaign? Well, there are expert providers of cheap printing services in Sydney to make your life easier, and you can also avail quality services without exceeding your print budget. However, before you rush for the printing, here are some questions to ask to make the most of the printing service.

Was more than one person involved in proof-reading?

The problem with printed content is that mistakes cannot be corrected like in online content. There are chances that a single person proof-reading a piece of content might miss the same mistake again and again. Hence, it is better to involve one or more persons for proof-reading the job. Remember, if you use a spell-checker, it won’t be able to catch spelling mistakes that lead to other valid words.

Is it possible to use a smaller press by changing printed product size?

When you are looking for cheap printing services in Sydney, there is absolutely no need to opt for large commercial printers for printing A5 flyers. Is your service provider using the same printer for all kinds of projects? If yes, then you should definitely look around and go for a company which can also efficiently handle small-run jobs. Then the entire printing process becomes much more competitive.

Was a mock-up created?

If your project involves materials like a folded leaflet, it would always be a wise decision to check out the printed pages once to ensure that the appropriate order has been maintained. If you have any doubt, you can ask your printing service provider for help regarding the presentation and configuration.

Are you sure of how much you need to print?

Extended first runs are usually much cheaper than a second print run. So when you are enquiring about the price of say 10,000 copies, also get to know about the costs involved in a ‘run-on’ session. This will help you in fixing your budget.

Do the photos need to be retouched?

This is a very important question to ask yourself before you opt for cheap printing services in Sydney. If required, you need to adjust image levels to ensure the correct contrast between bright and dark areas when the document is being printed. Remember that color prints have the tendency to become darker once they are scanned and big reduction can lead to bulky shadow areas.

Is the texture of paper all right?

Cheap paper will obviously lead to a cheap appearance. If this is not the image you want to project for your business, choose the right paper stock. There are good companies which will offer you different choices of quality paper stock and will also assist you in selecting the proper stock. You do not need to pay an excessively large amount for higher quality paper.

Is varnishing required for the printed sheet?

If the printed documents would go for packaging following the completion of the printing process, there are chances that the ink might transfer from one material to another. To prevent this, opt for varnishing, which is provided by almost all established printing companies.

Asking the right questions before availing cheap printing services in Sydney can help you in savings. The right solution provider will give you quality results within an optimum budget.

Please inform us of your inquiry below, or email to info@yesprint.com.au. If you prefer call 1300 363 365 to have a chat.

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