You talk to an individual on a one-on-one level. It's you and the customer. You have more time to persuade, convince and engage those receiving your mail-out. You can ask them a direct question and encourage a direct response.

Mail is the most likely form of communication to get a response from a recipient. This is because you often actually supply the means of response – which can be coupons, reply cards, application forms or telephone numbers. You're also more likely to evoke a positive response because you are conveying your message to people at a time of their choosing, making them more receptive to what you have to say.

Mail provides a very affordable way to sell your message and elicit a response. Through targeting, profiling and segmentation, you'll maximise your returns on time and money spent and minimise wastage. And there are other savings to be made: a printed response form, for example, gathers the specific information you need at a fraction of the cost of a phone call.