When you are designing with flyer printing in mind, there are possibilities of serious mistakes that can have a grave impact on print quality. When businesses are paying for print runs, such mistakes can prove to be quite expensive. Here are some mistakes which you must stay away from in order to come up with the design that is perfect for printing.
- Inappropriate use of CMYK and RGB color modes
This is one of the most common mistakes involving flyer printing. To avoid this you must first know what RGB (red, green and blue) and CMYK (cyan, magenta, yellow and black) color schemes are. In the RGB mode, colors are mixed using light; the vibrancy and brightness of the color enhances as more and more light is added. Digital designs work great with RGB, but the problem arises with printing.
In case of CMYK, ink is used and the color gets darker as more ink is mixed. The color spectrum is much wider is case of light as compared to ink, hence many design applications possess specialized CMYK mode that is used while designing for print. If you fail to use this and instead go for the RGB mode, you will select brilliant colors only to receive dull prints.
- Ignoring the CMYK color values
As you know now, the CMYK mode becomes darker on addition of more ink. The design applications allow easy selection of colors and also possess flexible sliders for the values associated with cyan, magenta, yellow and black. However, you must remember that colors using great amounts of C, M, Y, K tend to become oversaturated and anything beyond 280% coverage can lead to muddy and darker colors when printed.
- Going for Photoshop Black
When you reset the foreground and background after opening Photoshop, you will find that the black that you get is made up of 68% magenta, 67% yellow, 75% cyan and 90% black, which is tantamount to 300% total coverage. Go for manual setting of the black, otherwise you will get a lot of ink as you go for flyer printing on paper.
- Ignoring font and line weights
The halftone screens used in the printing press are great at adjusting the amount of ink to be placed on paper. In regions requiring lesser coverage, a lower density is maintained for the tiny dots. However, the problem is that when the size gets remarkably smaller, fine hairlines and tiny text tend to become illegible. As per the rule of the thumb, you should go for six point text size, which again depends on the typeface style.
- Failing to set the appropriate resolution
The resolution on computer simply changes the manner in which the image physically appears over the screen. On the other hand, in case of print, resolution determines the crispness or sharpness of the designs. While for web images 72ppi is common, the standard for print is 300ppi. An increased number of pixels or dots in every inch will contribute to making the printed image more detailed.
To come up with exceptional flyer printing, you must avoid making these mistakes. Also, take care of the bleed and ensure that the flyer is thoroughly proof-read and free from typos, before it is printed.