The life of a designer can be quite confusing because he has so much to think about and prepare before the design goes for cheap printing. In order to ensure that everything goes on smoothly, you must take care to prepare print-ready design files.
Here are some helpful tips to make your job easy.
- Be on schedule
It would be great if you can discuss with the printing expert regarding the time required to print the total number of materials in question and accordingly set a deadline for getting the design files ready. This reduces last moment panic and also helps you keep in line with client specifications.
- Embed the fonts
To avoid those annoying design file font problems, the fonts should be directly embedded within the file that is to be printed. You can either incorporate the font within the design package or even go for font image creation within the design document. By doing this, you can avoid font substitutions that have a negative impact on the whole design.
- Take care of the print size
When you are getting your design ready for cheap printing, remember that if the file has to be printed from scaled artwork, it leads to distortion and blurriness of the final printed product, owing to absence of resolution. Therefore, the designer must maintain the actual print size wile designing. This in the long run saves a lot of time and effort.
- Be sure to proof the document
Typos might be seemingly insignificant things, but they can cause you to lose both reputation and money. Actually when you are printing a web address or a contact number or any other information wrong, you are not only putting your reputation at stake, but your client’s also. So, always reserve good amount of time in the production schedule for proofing the document.
- Concentrate on the image details
You might have more than a single image in the designed piece, all scaled to the appropriate size, but it is not solely the size that should be taken care of. You must also focus on the resolution and proportion of the images, along with the overall size, to ensure that the appeal of the artwork is retained.
- Maintain consistency
More often than not, consistency is one of the biggest secrets of a brand’s success. In other words, the look and feel of the design must persist and the responsibility lies on the designer. Once the promotional materials are obtained through cheap printing, the artwork and design must be consistent with respect to style and presentation. So, at the design phase, you must watch out for the design elements, margins and imagery. Everything goes on to create the brand image, so make sure that there is consistency.
- Be well-versed with the CMYK conversion
There is a remarkable difference between printed colours and those that you see on the computer screen. Each colour created is actually a combination of magenta, cyan, black and yellow, and it is difficult to take note of the subtle nuances that have the potential to transform your project’s look. To be on the safe side, convert all RGB artwork to CMYK.
To ensure that the cheap printing process is successful, you should also pay attention to the bleed. Moreover, in your best interest, always maintain a file format that is compatible with the printer.